Ah, the beauty of being a small business, their like people, all of them different. At the same time … It’s like a small fish in a big pond—except that fish can swim wherever it wants without fear of being caught in a net. But seriously, today, let’s talk about what the advantages of smallness are. Trust me, there are some you might not have thought of. You might picture the giant corporate machines we all know and love (or hate depending on who you are), they greet you when you walk in the coffee shop? There is something truly refreshing about keeping things intimate and agile.

For me the biggest benefit is this. Contortionism. What? Let’s talk flexibility. As a small business, you’re not constrained (think straight jacket) by layers and layers of management or rigid company policies that can stifle creativity. Want to try a new marketing strategy? Go for it! You’re the bossbabe! Want to change your product line because you spotted a new trend? No problem! Who’s the boss? You are! Unlike corporate giants (I’m looking at you, Walmart), who often trip over their own bureaucratic red tape while trying to respond to market changes (in fairness they are more agile that other behemoths of their size), small businesses have the flexibility to adapt on the fly. Remember when everyone was suddenly obsessed with environmentally friendly products? Smaller smarter businesses were quick to embrace sustainability before it became just another box to check for larger organizations marketing list.

Speaking of staying flexible, let’s not overlook strong customer relationships. They are a big part of your success. Ever had an awkward encounter with a cashier at one of those big box stores? No offense—they’re just doing their job—but sometimes it feels more robotic than welcoming. They are small inconsequential cogs in the machine. With small businesses, on the other hand? There is real interaction, with names being remembered and people actually taking an interest in your experience because it is their experience, too. There is something reassuring about walking into your local shop and being greeted like an old friend by the owner. Maybe you are even friends. Anything is possible at this level. This personal touch fosters loyalty too; customers are not just numbers on a spreadsheet (side note: called anatomized data by the market analysts for those big companies) – they are part of your story and you are part of their’s.

Now for my favorite topic: It’s called niche marketing and specialized services! Did you ever wonder why the beauty salon on the corner specializes in lashes? Being small means you can dig deep into specific markets that larger companies can’t – or won’t (is more like it) – touch because they’re too busy casting wide nets in search of mass appeal (and more lucrative returns). Have you ever thought about how many artisanal coffee shops exist within a few blocks of each other? Take a look downtown next time. Do you see it? That’s right! Each one thrives because it offers something unique, whether it’s specialty blends or a cozy atmosphere (don’t overlook this) that caters specifically to the mood of the community. As a local business owner, you’re attuned to that dynamic (or you should be); you’re catering to the wants and needs of your neighbors, these are the people that larger operations completely miss (or ignore because they can’t profitably operate at this granular level).

But, hey, don’t get me wrong – I’m not trying to disparage big businesses here (okay, maybe a little!). They play an important role in our economy as well (they are the nets that capture our money); however, it is my strong belief that there is something magical about running a smaller intimate business where adaptability and relationships come first.

Next time you are considering shopping locally (or starting a small business yourself) – which I highly encourage – consider these advantages: flexibility allows for quick adjustments; personal relationships create loyal customers; and niche opportunities can create a unique position in a competitive marketplace.

Being small is not just an option – it’s an advantage! So go ahead and take advantage of it, that is why it it there! Whether you run the bakery on the corner (note: I’ll stop by if you sale bear claws) or open an online boutique from the living room couch (why not?), enjoy every moment of your dully earned flexibility and connectedness along the way. After all, sometimes it’s the little things that make the biggest difference!